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Ann Sieg MLM Books:
7 Great Lies of Network Marketing (Seven Great Lies of Network Marketing)
By Ann Sieg
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If you feel like you’re struggling way too hard to make it in network marketing and
nothing is happening, I wrote this book specifically for you. Have you ever thought to yourself: There’s gotta be a better way to do this. Something’s missing - it can’t be this hard? I sure did. After almost 2 years of religiously going to meetings, setting up appointments and showing the plan, I came to a point in my business where I hit a massive brick wall. For all my hard work, I had nothing to show for it but debt, an abundance of products and a dwindling list of friends who actually still talked with me. Maybe you can relate.
The worst part about it was, I could not – for the life of me – figure out why this wasn’t working! I was doing everything I had been told to do. In fact, I did way more than that. I was the kind of distributor you’d kill for. But I wasn’t any closer to the dream of financial freedom than I was when I started. So I began looking for real answers to why I was spinning my wheels. To make a long story short and get right to the point, I finally did figure out what was wrong. And when I did, my entire view of this business changed forever.
Almost Everything You’ve Ever Been Taught About Building A Network Marketing Business Is Pure BS! And here’s why:
In this industry we have a genuine case of the blind leading the blind. Network marketing is very unique in that it’s the only business opportunity that’s ever been marketed to the general public on such a massive scale. Your average, every-day American is told that they can jump right into this, with no prior experience what-so-ever and make a killing within 6 months! For example, on the website of one well known nutritional company, would-be distributors are told that “You don’t have to be a pro to succeed!”
Unbelievable. This self-destructive message is broadcasted to thousands of people over and over again as they join this industry. As a result, 95% of people who get involved in network marketing have absolutely no foundation in effective sales techniques or good business practices. This has severe side effects. There’s a horrible mess of hype, hot air, misconceptions, falsehoods, delusions, distortions, myths and downright lies that get passed along from one sponsor to the next. This is what happens when you take a bunch of people who don’t have a clue about sales and marketing and have them tell a bunch of other people who don’t have a clue about sales or marketing, to go make a bunch of money doing it.
The few techniques that actually do have some grounding in basic sales philosophy are all outdated and completely ineffective. They might work okay for you – if the year was 1984 – but in today’s modern society, these kind of neanderthal tactics will get you slaughtered.
You see, not only do the common methods taught in mlm not work, they’re extremely destructive as well. That’s why it’s so common to feel like your working yourself into the ground and not getting anything out of it. Well, I had put up with this for far too long. I started doing the opposite of what my upline had taught me to do and guess what? I didn’t just start to experience success – I was flooded with it. I went from desperately coercing one person every 5 months into my business…to having more eager prospects than I could handle. By ignoring conventional mlm “wisdom,” I learned how to have prospects line up to join my company and sponsoring 10 people a month didn’t just become normal – it became routine.
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