Forrest Watson MLM Books:

Customers Reviews

By:Harold McFarland

The Art of Persuasion" is specifically geared toward sales persuasion. Although most of the information could be used in other situations where you find the need to influence others this is not the primary focus. On the other hand, if you want to be a better sales person, if you want customer loyalty and satisfaction, if you want to prevent "buyers remorse", or find yourself in need of any other sales related influencing techniques this may be just what you are looking for.

The book is laid out like a workbook so you can practice what you are learning. It has one of the best sections I have seen on building rapport and choosing words that the other person can quickly identify with. It also has a fine section on how to elicit the appropriate information from the prospect in order to help them get the value they need from a purchase.

"The Art of Persuasion" is well organized and presents the information in an easy to understand, and more importantly easy to implement manner. It is a recommended purchase for anyone in the sales related field.

By:Midwest Book Review

The Art Of Persuasion is a must-read for salespeople in all venues. It instructs the reader in techniques that have been refined since the 1970's, though practiced for eons before then, concerning the networking and rapport-building skilles salespeople use to form connections with others and move their goods. According to The Art Of Persuasion, salespeople are "the ultimate street-corner psychologists" - the ability of a truly expert salesperson to connect with and understand how his client thinks is worthy of a top-dollar mental health professional. The Art Of Persuasion explains in detail how Neurolinguistic Programming, or NLP, can be used to foster such connections - whether by something as simple as speaking in visual terms to another who does the same, to more complex dealings with intractible individuals. Human interaction skills will give the reader the ability to close sales that seemed impossible before, yet The Art Of Persuasion is enthusiastically recommended for anyone who has to interact daily with others - the skills delineated can smooth the rough edges of almost any encounter.