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John David Mann MLM Books:
The Zen of MLM
By John David Mann
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John David Mann writes about network marketing from a unique perspective. As a journalist, he has conducted interviews with leading busines experts and the industry's top corporate and field leaders. As a practicing, in-the-trenches network marketer who has built an organization of over 100,000 distributors, he's also keenly in touch with the day-to-day realities of the business. The Zen of MLM brings together the best of his writings for the first time under one cover, including classics of the business like "Residual Impact, Residual Income," "Leaders Hold a Vision" and "The Ultimate Secret to Handling Objections." For the last two decades, Mann's trademark blend of big-picture objectivity and hands-on practicality has helped thousands of people build more successful businesses. Now it will do the same for you!
By Mindy McCortney
John David Mann has created a successful business in MLM, and in this book makes the case for how you can too, if you believe in what you are doing and treat it like a business. His series of articles from 1991 to 2007 teach various lessons that are very helpful to network marketers. There are so many great points made plus Mann defines residual income, talks about the importance of pace in building and addresses objections in an eye-opening way. I loved this book! You need it if you are considering or are in an MLM. It's uplifting and a pleasure to read.
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