It's not the
magic that makes it work; it's the way we work that makes it
magic.The secret for creating magic in our
careers, our organizations, and our lives is simple: outstanding
leadership, the kind that inspires employees, delights
customers, and achieves extraordinary business results.
No one knows more about this kind of leadership than Lee
Cockerell, the man who ran Walt Disney World Resort
operations for over a decade. And in Creating Magic, he
shares the leadership principles that not only guided his own
journey from a poor farm boy in Oklahoma to the head of
operations for a multibillion dollar enterprise, but that also
soon came to form the cultural bedrock of the world's number one
vacation destination. But as Lee demonstrates, great leadership
isn't about mastering impossibly complex management theories. We
can all become outstanding leaders by following the 10
practical, common sense strategies outlined in this remarkable
book. As straightforward as they are profound, these leadership
lessons include:
Everyone is
important.
Make your
people your brand.
Burn the
free fuel: appreciation, recognition, and encouragement.
Give people
a purpose, not just a job.Combining surprising
business wisdom with insightful and entertaining stories from
Lee's four decades on the front lines of some of the world's
best-run companies, Creating Magic shows all of us, from
small business owners to managers at every level, how to become
better leaders by infusing quality, character, courage,
enthusiasm, and integrity into our workplace and into our lives.
Buy Now
Creating
Magic: 10 Common Sense Leadership Strategies from a Life at Disney 
