Two of Inc. Magazine's
hugely popular columnists show how small-business people can deal
with all kinds of tricky situations.People starting out in
business tend to seek step-by-step formulas or specific rules, but
in reality there are no magic bullets. Rather, says veteran
entrepreneur Norm Brodsky, there's a mentality that helps
street-smart people solve problems and pursue opportunities as they
arise. He calls it "the knack" and it has made all the difference to
the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in
the hugely popular column he co-writes with journalist and author Bo
Burlingham (best known for his acclaimed book Small Giants). In both
their column and now their audio book, they tell stories about real
companies facing real challenges, and tell listeners how to apply
"the knack" to their own businesses.
Brodsky and Burlingham offer essential advice such as:
Follow the numbers -
that's the best way to spot problems before they become life
threatening
Keep focusing on your
real goal--it's amazingly easy to get sidetracked by secondary
concerns
Don't get so close to
the problem that you lose all perspective
Brodsky and Burlingham prove that street smarts and business
acumen can be within any entrepreneur's reach.
By:
knowledgeseeking (USA)
October 24, 2008
The Knack is a must listen for anyone either in business now
or thinking about starting one. The audio is a collection of
ideas, advice and practical stories about the world of an
entrepreneur. Norm and Bo have done it again. If you read
their Street Smarts column in Inc. Magazine, or have read
Norm's interview in The New York Enterprise Report, you know
that the authors are experts in their field. Brodsky has not
only started and operated many successful businesses, but
has provided counsel to dozens more. His no nonsense ability
to say it like it is will challenge and change the way you
think about business.Buy Now
