Richard Abraham MLM Books:

Product Description

It's about emotions! All great salespeople are skilled at making powerful emotional connections first. Learn how they do it and why it works.

It's about giving! All great salespeople understand that selling is not about taking--it's about giving. Learn how to understand what buyers really need and how to give it to them. Chances are it has nothing to do with the business of the day!

It's about fun! Most salespeople take themselves way too seriously. Learn how great salespeople stand out by bringing joy, laughter and fun into their relationships with prospects and clients!

Testimonial

By Bob Burg...

Richard Abraham has written a parable on "selling through relationships" that will be treasured by anyone in sales fortunate enough to come across this book.

An easy and compelling read, the reader gets to learn from the book's hero right alongside Robert, the young protégé, actually a college student doing a Summer internship. While a composite of several selling stars, the main character was inspired by the author's good friend, an extremely successful Atlanta businessman, Brett Hunsaker.

The protagonist, "Mr. Shmooze", a business and marketing consultant, has built a huge business by giving of himself to others, always desiring to add value to the lives of those he touches. (Quick point here: Because the term "shmooze" often has a negative connotation, another name for Mr. Shmooze may have better served this extraordinary work. He's actually not a "schmoozer", he's a caring, giving person who is always concerned with the other person and how he can add positively to the other person's life.)

He focuses on making others feel good about themselves, which is one of the key lessons any young salesperson should learn heading into the profession of sales. He continually introduces people to one another, always helping others. He's passionate about what he does and he has a lot of fun doing it, as does everyone around him.

Fortunately for the reader, as well as for Robert, he also happens to enjoy teaching others how to do the same. This, by the way, is typical of superstars in all aspects of life; they enjoy mentoring others and encouraging others to reach their potential.

Throughout this book, you'll learn many principles involved in good salesmanship and service to others. I won't take up the space to list them all here. However, the chapter on "Elevation" alone is worth ten times (actually, many, many times) the price of this book and if a sales professional learned this lesson alone and no more, they would see their production rise significantly.

This is the type of book that every company should promote throughout their entire sales force, including to their leadership and management as there are some wonderful lessons there, as well. And, like most great books, every parent should give this book to their child as a gift for them to read, re-read and internalize. This is the element of business that can make your child the most successful, but which he or she will probably never learn in school.

Sales is a very worthy profession and a sales professional should be very proud of what he or she does. Follow the teaching of the master networker in this book and you'll be both proud, and extremely productive.

By Greg Arnold...

I guess the title reminded me of some slick talking salesman with a silver tongue.  Frankly I didn't want to read it based on the title alone.  But Tom Chenault, a close friend, gave it to me as a gift so I felt obligated.  Even then, it took me a few months to get around to it.  What a pleasant surprise.  It wasn't at all what I expected.  If you could bottle Mr. Shmooze we'd all be well liked, well known, universally loved, wealthy movers of mountains.  While his data-base will turn you green with envy, as the story progresses you'll begin to see that seeds of Mr. Shmooze are in all of us, waiting to be nurtured.  This book will make you laugh, it will push your excitement buttons, it will give you hope and in the end, you'll know why you want to be Mr. Shmooze and you'll know how to get there.  I liked this one a lot!  Thanks Tom.
 

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