The revolution is
here, so get on the right side of the barricade and become a part of
it. Let's thank Mr. and Mrs. Consumer and their little Consumerlings,
who have seized power from the corporations and are now firmly in
control.In Punk Marketing, Laermer and
Simmons take an irreverent, penetrating look at the seismic change
in the relationship between people who sell stuff (products,
services, entertainment) and those who purchase it. They demonstrate
that to survive in business, a revolutionary approach is needed: one
they have branded (you got it) "Punk Marketing". It's one we all
need to understand, for the traditional divisions among commerce,
content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of
fun, Punk Marketing presents a manifesto for any
businessperson needing to engage consumers - or any consumer seeking
to understand and employ their newfound power. And here's the good
news: it's based upon principles that have existed forever. In an
age of digital video recorders, "branded entertainment", cell-phone
TV, multiplayer online videogames, and never-ending social
networking, a coherent approach to marketing has never been more
vital. With Punk Marketing there's a built-in plan to equip
you with tools to make all this change work out just fine, thanks.
Punk Marketing is the first shot (soon to be heard round
the world) of a long-awaited and breathless uprising that businesses
want, deserve, and desperately need.
"Blunt, fair, fearless, and outrageous: just like the marketing
style they espouse." (Publishers Weekly)
"Taken together, their anecdotes show that truly original,
engaging, and, most important, surprising ads will always prevail,
whether they're labeled 'punk' or not." (Business Week)
"Welcome to a brand new brandscape. Despite its newness the
authors maintain that the message is still the message: it's just
delivered with a new media." (Silicon Valley Business Journal)
By: Steve
(Canada)
April 29,
2008
Let me
start by saying I'm "the other Steve from Canada", not the
previous misguided reviewer.
The core of this book is the Punk Marketing Manifesto, which
a series of 15 Articles that define what it is to be a Punk
Marketer.
My 3 favorite Articles are: Article Three - Take a Strong
Stand; Article Seven - Make Enemies; and Article Eleven -
Know Who You Are.
This book challenges the way we have traditionally thought
about, and used marketing. It's like a punch between the
eyes. But a good punch, that gives you a real wakeup call.
I think it's great that the authors, Richard and Mark,
actually read their own book. One of the themes in Punk
Marketing is to actually have the courage and confidence to
allow your personality to show through, and to let that be
something that attracts the right people.
And I think having the authors do their own reading (rather
than having some unemployed "theatrical" reader do it)
allows their personality to show through.
If you are not open-minded enough to actually listen to
their message (rather than get petty about how their voices
sound - can you say "ad hominem"?) then too bad. Get over
it, because marketing has changed, you dinosaur.
Buy this book, and get ready to have your horizons and
viewpoint really expanded. But you'll be so much better (and
cooler) for it.Buy Now
Punk
Marketing: 
