American Express
could have become PayPal, but they watched the opportunity go by.
FedEx uses technology to make shipping easier for the customer; UPS
uses technology to make shipping easier for UPS. Who's winning?
Google has broken the world into tiny bits. No one visits a Web
site's home page anymore; they go in the back door, to just the
place Google sent them.New Marketing, whose tools
include things like MySpace, YouTube, Web sites, permission
marketing, cable TV, and viral techniques, is reshaping our world.
But many companies try to use the tools without first getting their
organization and products in sync with them. The result: what Seth
Godin calls a "meatball sundae". A big, ineffective mess.
In his trademark style - clear, accessible, jargon-free - and
full of real-life examples, Godin reviews how marketing used to work
and explains how to use the New Marketing to become a better
organization: faster, more flexible, and even more fun.
"His arresting conversational style is sure to once again set the
business world talking." (Publishers Weekly)
By: Marius
(South Africa)
May 12, 2008
I thoroughly
enjoyed this book, it is however a book that i need to listen to
twice, there is so much information that it could be easy to
miss something.
By: Greg
(USA)
Nov 5,
2008
Meatball Sundae
is filled with powerful information for anyone who ever has
to sell anything over the internet. Seth Godin is a
very savvy marketer who isn't afraid to share everything.
I highly recommend it.Buy Now
Meatball
Sundae 
